Redeye VC

Josh Kopelman

Managing Director of First Round Capital.

espite being coastally challenged (currently living in Philadelphia), Josh has been an active entrepreneur and investor in the Internet industry since its commercialization. In 1992, while he was a student at the Wharton School of the University of Pennsylvania, Josh co-founded Infonautics Corporation – an Internet information company. In 1996, Infonautics went public on the NASDAQ stock exchange.

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Another reason to blog...

Last week Michael Arrington of Techcrunch ran a small entry about two deals we've funded -  Aggregate Knowledge and BazaarVoice.  He was kind enough to include a link to the First Round Capital website.

Techcrunchtraffic
When I took a look at my Google Analytics data for firstround.com, I was surprised to see the real surge in traffic that one (well-placed) blog link can bring.  Our page views increased about 8x the normal daily average.  Not bad for one link in a small story.
Dealflow
Just today I took a look out our dealflow log -- where we log all inbound dealflow.  I was surprised to see a corresponding spike in dealflow -- and that the increase in submissions persisted far longer than the increase in web traffic. 

It got me wondering - what deals have I missed out on by not being part of the online conversation?


Comments

Franck Poisson

Hi Josh, welcome in the blogosphere. I came here through the Jeff's blog.

Chris Matthieu

For some extra excitement, you should try watching real-time blog analytics on good posts.

Numly.com assigns Numly Numbers (Electronic Serial Numbers / ESNs) for digital content and media. These unique identifiers provide digital rights management capabilities as well as third-party, non-repudiation measures for copyright proof with real-time verifications.

Each view of your post reports back to Numly. These views can be watched in the Numly portal along with your poll data (if applied to the number). For fun, watch how your post does on a service like Digg!

ESBN 14163-060314-587690-84

Razvan Antonescu

That kind of spike is normal but the problem I see is that after a few days, the traffic went to normal.

That implies that visitor expectancies were not satisfied...:(

Ken King | King Marketing

I don't know that Razvan's comment is justified - just because visitors don't come back after visiting a site doesn't mean they weren't satisfied, nor does it mean the site's purpose was not served.

In the case of the First Round site, there's no real reason to come back once you've found their email address (or phone number or other communications method of choice). For First Round, it would be silly to maintain a site aimed at repeat visits when that likely has little to do with their key metric of dealflow.

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That kind of spike is normal but the problem I see is that after a few days, the traffic went to normal.

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