Brilliant...

I first saw Kodak's "Wind of Change" video at last year's WSJ D Conference.  Since they released it on the web, it's gone viral.  I think it's a brilliant piece of marketing.  (hat tip - calacanis.com)

Comments

[Bryan]

That *was* brilliant. I love how humble and honest kodak is about their modern image - while sounding the battlecry at the same time. Good for them.

[5Tacos]

Funny...great marketing. They were missing the ball there for a bit and this video, making fun of the fact, now has Kodak customers/investors dismissing that fact.

They are downplaying it, through humor, as though it never occured and it works...

thumbs up!