Brilliant...
I first saw Kodak's "Wind of Change" video at last year's WSJ D Conference. Since they released it on the web, it's gone viral. I think it's a brilliant piece of marketing. (hat tip - calacanis.com)
Josh Kopelman
Managing Director of First Round Capital.
espite being coastally challenged (currently living in Philadelphia), Josh has been an active entrepreneur and investor in the Internet industry since its commercialization. In 1992, while he was a student at the Wharton School of the University of Pennsylvania, Josh co-founded Infonautics Corporation – an Internet information company. In 1996, Infonautics went public on the NASDAQ stock exchange.
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That *was* brilliant. I love how humble and honest kodak is about their modern image - while sounding the battlecry at the same time. Good for them.
Posted by: Bryan | April 11, 2007 at 05:31 PM
Funny...great marketing. They were missing the ball there for a bit and this video, making fun of the fact, now has Kodak customers/investors dismissing that fact.
They are downplaying it, through humor, as though it never occured and it works...
thumbs up!
Posted by: 5Tacos | April 14, 2007 at 05:16 PM