Redeye VC

Josh Kopelman

Managing Director of First Round Capital.

espite being coastally challenged (currently living in Philadelphia), Josh has been an active entrepreneur and investor in the Internet industry since its commercialization. In 1992, while he was a student at the Wharton School of the University of Pennsylvania, Josh co-founded Infonautics Corporation – an Internet information company. In 1996, Infonautics went public on the NASDAQ stock exchange.

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Monthly Archives for 2010

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Brilliant...

I first saw Kodak's "Wind of Change" video at last year's WSJ D Conference.  Since they released it on the web, it's gone viral.  I think it's a brilliant piece of marketing.  (hat tip - calacanis.com)

Comments

Bryan

That *was* brilliant. I love how humble and honest kodak is about their modern image - while sounding the battlecry at the same time. Good for them.

5Tacos

Funny...great marketing. They were missing the ball there for a bit and this video, making fun of the fact, now has Kodak customers/investors dismissing that fact.

They are downplaying it, through humor, as though it never occured and it works...

thumbs up!

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