Redeye VC

Josh Kopelman

Managing Director of First Round Capital.

espite being coastally challenged (currently living in Philadelphia), Josh has been an active entrepreneur and investor in the Internet industry since its commercialization. In 1992, while he was a student at the Wharton School of the University of Pennsylvania, Josh co-founded Infonautics Corporation – an Internet information company. In 1996, Infonautics went public on the NASDAQ stock exchange.

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Monthly Archives for 2010

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Great Book: Predictably Irrational

Pi I recently received Predictably Irrational by Dan Arielly from the TED book club -- and highly recommend it.  Dan does a powerful job of convincing us that (1) People are not as rational (or smart) in making decisions as they think, and (2) The mistakes and errors that we make are systemic and predictable.  Thus, we are predictably irrational.

Chapter Three was especially interesting to me, as Arielly describes an experiment which proves my "Penny Gap" theory.  (A copy of the experiment is available on his website here.) 

And for anyone trying to decide how to price an online service, I'd strongly recommend the first chapter -- which discusses the importance of setting relative context for price/value determination.  (An excerpt from this chapter is available here.)