Telling the First Round Capital story...
Coming into this redesign we knew we wanted to do a few things differently. Almost all websites for venture funds focus on partner bios and logos of their portfolio. For us, we had a few unconventional goals in mind - we wanted to:
- Create an experience that goes beyond learning about partners and companies - we wanted to share the knowledge our Community and collaborators produce to help people build better products and companies
- Help tell the stories of the people and companies we've been fortunate enough to partner with over the past 7 years
- Tell the First Round Capital story and how we help our 150+ companies win
- Open up our previously closed Community (just a bit)
Keeping these objectives in mind - and utilizing an entirely new visual design – we built out a few areas of the experience that we think are different:
Homepage: the new First Round homepage is a dynamic collage of our companies, entrepreneurs and content we produce. It’s up to date and will change multiple times a day - always showing what's new and important. Coming to the homepage, you might find breaking news about First Round companies, a recap of a recent workshop we held or a new article from our Library that’s authored by a First Round Founder.
Library: every year we put together over 40 different events for the First Round Capital Community. We bring in dozens and dozens of speakers that range from CEOs of the largest technology companies in the world - to marketing and engineering practitioners; all with the goal to help our companies and entrepreneurs win. We’re excited to begin to share some of this content with the world - that was previously only accessible to our entrepreneurs – and think it will help make the whole startup community better. We hope this becomes an area not just to learn about First Round, but to also learn about the latest in engineering, marketing, management and entrepreneurship.
Company Profiles: We rethought what a company profile page could be in an effort to better tell the stories of our companies. When you go to a profile page, you'll be able to learn more about what each company does, learn about the founding team, see relevant videos, milestones and key press about their progress. It really is the history of the company in one page.
About: We do a lot of things differently at First Round - and the way we support our companies through our partnership and platform is a core part of what makes us unique. As a part of the site redesign, we wanted to begin to better tell our story and how we work with our 150+ companies. You'll have a chance to learn about how we help our companies recruit world-class talent, learn from one another, leverage pooled data through our research team and connect with each other through Network. You'll also get to see a bit more about how our investment team engages with our companies and the stage we invest.
We hope you like what we've built, but this is by no means a finished product. Just like the companies we work with, we'll be iterating and changing parts of the product in the coming months - so do let us know what you like, but most definitely what we can do to make this experience even better.