espite being coastally challenged (currently living in Philadelphia), Josh has been an active entrepreneur and investor in the Internet industry since its commercialization. In 1992, while he was a student at the Wharton School of the University of Pennsylvania, Josh co-founded Infonautics Corporation – an Internet information company. In 1996, Infonautics went public on the NASDAQ stock exchange.
Even more on pricing...
Further to my post a few weeks back about pricing, a study released yesterday from the Proceedings of the National Academy of Sciences found that the more wine costs, the more people enjoy it -- regardless of how it tastes!
The researchers said that when 20 adult test subjects sampled the same wine at different prices, they reported experiencing pleasure at significantly greater levels when told the wine cost more. At the same time, the part of the brain responsible for pleasure showed significant activity.
via Reuters -- thanks to Donna Murdoch for alerting me to the study...
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