espite being coastally challenged (currently living in Philadelphia), Josh has been an active entrepreneur and investor in the Internet industry since its commercialization. In 1992, while he was a student at the Wharton School of the University of Pennsylvania, Josh co-founded Infonautics Corporation – an Internet information company. In 1996, Infonautics went public on the NASDAQ stock exchange.
Video Pre-Roll Advertising: SOLVED
We've all had the experience -- we want to watch a video online, but have to watch some useless pre-roll video beforehand. This often frustrates the user, doesn't deliver value to the brand, and reduces the consumer's perception of the publisher.
Finally, there's a new approach. Created by Solve Media (a First Round Capital portfolio company), the folks that re-invented the captcha, comes a new approach to video advertising. Instead of watching the whole pre-roll advertisement, consumers can type in a part of the brand message -- allowing them to access the content faster...and providing real engagement for the brands. It's a simple solution adds real value for the industry and the consumer. Video pre-roll advertising -- SOLVED.
Check out the video below for information on how it works...
Solving the Pre-Roll Blues from Solve Media on Vimeo.
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