Redeye VC

Josh Kopelman

Managing Director of First Round Capital.

espite being coastally challenged (currently living in Philadelphia), Josh has been an active entrepreneur and investor in the Internet industry since its commercialization. In 1992, while he was a student at the Wharton School of the University of Pennsylvania, Josh co-founded Infonautics Corporation – an Internet information company. In 1996, Infonautics went public on the NASDAQ stock exchange.

Read more or visit First Round Capital

Monthly Archives for 2010

View the older monthly archives »

Yet another reason to blog...

Anyone care to guess what day I started my blog?
(Statistics courtesy of Alexaholic. )

Traffic_3

 

Comments

Dharmesh Shah

Alright, I'm missing the message here -- and you have my curiosity piqued.

When did you start your blog? And, how does the chart demonstrate why its good to write a blog?

Don

I'd guess from the graph that the blog was started in the first or second week of March (or at least gained traction around that time). Many readers probably did what I did. We found a post or link or trackback from one of the blogs we already read and found ourselves here. From here, we wanted to find out about the writer so we go to the firstround.com web site. This is the benefit of blogging. It drives traffic to other sites related to your page.

James Archer

I started a web firm late in 2004, and we used blogging as a fundamental part of our marketing plan. Instead of trying to force publicity through advertising, we earned it through genuine communication.

The results were phenomenal, and I can definitely vouch for the kind of effects that Josh is hinting at here. We blew past our local competitors within weeks, and we're now working on dominating the industry at a nationwide level.

The tricky thing about blogs, though, is that you can't fake it. As we've seen from heaps of failed corporate blogs, if you're not passionate about what you're putting out there, the audience will pick up on that and drift away.

Despite that -- or perhaps because of it -- blogs really are a remarkable marketing tool. I can't imagine having tried to accomplish the same things using traditional methods.

David Henderson

Hey Josh,

I think you have a traffic spike coming ;-)

http://www.techcrunch.com/2006/04/01/stealth-startup-goop-to-launch/

hermes bags

The tricky thing about blogs, though, is that you can't fake it. As we've seen from heaps of failed corporate blogs, if you're not passionate about what you're putting out there, the audience will pick up on that and drift away.

Post a comment

Comments are moderated, and will not appear on this weblog until the author has approved them.

This weblog only allows comments from registered users. To comment, please Sign In.