Redeye VC

Josh Kopelman

Managing Director of First Round Capital.

espite being coastally challenged (currently living in Philadelphia), Josh has been an active entrepreneur and investor in the Internet industry since its commercialization. In 1992, while he was a student at the Wharton School of the University of Pennsylvania, Josh co-founded Infonautics Corporation – an Internet information company. In 1996, Infonautics went public on the NASDAQ stock exchange.

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Monthly Archives for 2010

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Amazon ProductAds

If this post from is correct, Amazon is launching something big -- ProductAds.  Instead of trying to capture all ecommerce transactions on the platform or marketplace, Amazon is now referring transactions to other non-Amazon merchants.  Basically, is becoming a comparison shopping engine. 

Perhaps this is a result from Amazon's recognition that "the percentage of shoppers who started at Amazon has continued to fall, while the percentage of consumers who say they start shopping at a search portal has risen."   Given that ecommerce search represents a big portion of Google's Adwords revenue -- and almost 100% of eBay's revenue -- if this takes off, it could have a pretty big impact on the ecommerce world.