Redeye VC

Josh Kopelman

Managing Director of First Round Capital.

espite being coastally challenged (currently living in Philadelphia), Josh has been an active entrepreneur and investor in the Internet industry since its commercialization. In 1992, while he was a student at the Wharton School of the University of Pennsylvania, Josh co-founded Infonautics Corporation – an Internet information company. In 1996, Infonautics went public on the NASDAQ stock exchange.

Read more or visit First Round Capital

Monthly Archives for 2010

View the older monthly archives »

Change is coming to online shopping

It’s hard to believe it’s been 10 years since we launched  (Unless you watch the video of's launch on the Today Show -- in which case you'll see how much I've aged since then)

One of the things that’s surprised me the most over the last decade is how little transformative innovation has occurred in ecommerce.  eBay looks pretty much the same as it did a decade ago.  Amazon looks pretty much the same as it did a decade ago.  While the top 10 sites on the Internet have changed dramatically over the last decade, the top 10 online shopping sites on the Internet have not.  The traditional catalog/cart shopping model remains pretty much unchanged.  I’m not sure of the reasons why so little innovation has occurred – perhaps it is because of Google.  Specifically, the fact that online retailers had a scalable, measurable, and predictable source of customer traffic (through both SEO and Adwords) might have reduced the external pressures to innovate.

However, the online shopping paradigm is finally changing.  Indeed, I think we’ve seen more innovation in the last 10 months than in the last 10 years.  We’ve seen an explosion of interesting technologies and opportunities that seek to change online shopping, such as:

  • Mobile
  • SNO (Social Network Optimization)
  • User Generated Content 
  • Private Sale Shopping Sites
  • Virtual Goods 
  • Behavioral Data Augmentation
  • Game Dynamics
  • Demand Aggregation
  • Real Time Marketing and Messaging
  • API's that allow for syndicated shopping
  • Alternative Payment Technologies

DSCN0020 At First Round Capital we haven’t been bashful about investing in these spaces.  In fact, we currently have over a dozen companies in our portfolio that seek to transform online shopping.  And tonight we put those companies on display at our first ever First Round Capital eCommerce Summit.   Like our previous one-day events for our advertising-focused and entertainment-focused companies, the goal of this summit was to give our portfolio companies a forum to make brief (6 minute) presentations to their target customers.  So we were really excited that we were able to attract over 100 attendees from the country’s leading eCommerce sites, brands, tool providers, analysts and influencers – including representatives from Alibris, Apple, CafePress, eBags, eBay, Fandango, Forrester,, Google, GSI,, Intuit, Magento, Omniture, Open Table, P&G, ProFlowers, QVC, Red Envelope,,, Shopzilla, Shutterfly, StubHub, Urban Outfitters, Williams Sonoma, Ylighting and Zappos.

I left the day really proud of our portfolio – and excited about the future of eCommerce!


Deals online

A good blog with very informative and very good articles it has got all the posts that are really good and i would like to subscribe so can you give me some more details.

Impotence causes

Good post. Nice information has been given. I agree with your comment. The post seems to be very informative one. Virtual office is becoming more important now a days. It is more benefited to the business people.

Cheap viagra

I'm really surprised, this article is very good, I took more than 2 years of reading articles on topics related and have never had the pleasure of reading something so complete, I am fascinated, I can do that if you send me information to keep up with new contributions.

Designer Clothing

Why didn't I think about this? I hear exactly what your saying and I'm so happy that I came across your blog. You really know what your talking about, and you made me feel like I should learn more about this. Thanks for this; I'm officially a huge fan of your blog.


nice post, im 100% agree with your opinnion


This is the better on any of on-line buying things with best discount coupons ...!these coupons can make lots of savings that are available at



erm.. I agree with the comments above

Pamela Clinton

Online shopping is changing constantly. The next step of online shopping will be the virtualization of real retail stores, on online, so you could buy all of it online.

Post a comment

Comments are moderated, and will not appear on this weblog until the author has approved them.

This weblog only allows comments from registered users. To comment, please Sign In.