Video Pre-Roll Advertising: SOLVED
We've all had the experience -- we want to watch a video online, but have to watch some useless pre-roll video beforehand. This often frustrates the user, doesn't deliver value to the brand, and reduces the consumer's perception of the publisher.
Finally, there's a new approach. Created by Solve Media (a First Round Capital portfolio company), the folks that re-invented the captcha, comes a new approach to video advertising. Instead of watching the whole pre-roll advertisement, consumers can type in a part of the brand message -- allowing them to access the content faster...and providing real engagement for the brands. It's a simple solution adds real value for the industry and the consumer. Video pre-roll advertising -- SOLVED.
Check out the video below for information on how it works...