Redeye VC

Josh Kopelman

Managing Director of First Round Capital.

espite being coastally challenged (currently living in Philadelphia), Josh has been an active entrepreneur and investor in the Internet industry since its commercialization. In 1992, while he was a student at the Wharton School of the University of Pennsylvania, Josh co-founded Infonautics Corporation – an Internet information company. In 1996, Infonautics went public on the NASDAQ stock exchange.

Read more or visit First Round Capital

Monthly Archives for 2010

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Video Pre-Roll Advertising: SOLVED

SolvedStampWe've all had the experience -- we want to watch a video online, but have to watch some useless pre-roll video beforehand.   This often frustrates the user, doesn't deliver value to the brand, and reduces the consumer's perception of the publisher.  

Finally, there's a new approach.  Created by Solve Media (a First Round Capital portfolio company), the folks that re-invented the captcha, comes a new approach to video advertising.   Instead of watching the whole pre-roll advertisement, consumers can type in a part of the brand message -- allowing them to access the content faster...and providing real engagement for the brands.  It's a simple solution adds real value for the industry and the consumer.  Video pre-roll advertising -- SOLVED.

Check out the video below for information on how it works...


Solving the Pre-Roll Blues from Solve Media on Vimeo.